Mittwoch, 21. April 2010

Marketing and Sales on the Internet



Marketing on the Internet involves online advertising to reach to potential customers. It requires creativity, such as planning, development and technical aspects such as marketing and advertising. Affiliate marketing, e-mail marketing, search engine marketing and interactive advertising are all facets of Internet marketing. This also includes public relations, information management and customer service. Since the advent of the Internet, it is widely used for all purposes. Among the advantages of the Internet, helps in some stores, malls, etc., from the comforts of home. According to research, one quarter of Internet users shop online. It has also helped to grow e-commerce and Internet marketing is a part of electronic commerce.

Direct marketing techniques such as radio and television commercials, emails and newsletters are the inspiration for internet marketing, direct response marketing strategies and have been growing rapidly. Business to Business, also known as B2B and business-to-consumer, B2C, as well known, are the two business models that allow the Internet marketing can be linked. B2C companies were the first to start, when Internet-originated marketing. There are companies that sell directly to customers. B2B firms should do to business with one another.

Web pages for Internet marketing are constructed somewhat differently than others. There are peer-to-peer model sites, the exchange of products and services with one another. Others are set name-your-price, where the customers its price class, and that they can spend that selected products fall into this price range. Priceline.com is an example of such a website. Amazon.com is a website based on the search-the-best-price model, where customers can find the lowest prices. Last Online auctions offer consignments. Ebay.com is one example.

The companies that use Internet marketing are at an advantage. You do not need to share large amounts of energy and time in Internet marketing, like all other traditional methods. Can be achieved with the help of a few resources of national and international markets. Due to the very small investment, even small businesses are moving to online marketing. Websites and blogs have been developed for this purpose. Internet Marketing is in the sense that the data easily via the Internet advantage. Newsletters can be sent directly to the customer and if they do not contain the information they seek, they can search for information about the product search online, make a decision and buy online.


One of the factors that prevent the growth of online marketing is delayed loading of the page. The Web pages that take us a long time to download to test the patience of the consumer. To add that if the company will design complex Web pages with lots of graphics and animations, they slow down the speed even more. Another downside of online marketing is that customers can feel, taste, smell or try products in order to make the right decision. To get through this, some of the online stores return policy is liberal created to help ensure customer satisfaction.

Another major threat of online shopping is identity theft. Online payment with credit cards, e-checks vulnerable to hackers and information can be stolen and used. Many hackers and Web sites have been caught, which is participating for the purchase and sale of personal data. Most websites have taken measures and good security on their websites. One of the best methods is encryption. If the data is transferred between two computers, there is a possibility of a hacker to intercept them. So that the data is changed by the application of certain encryption algorithm and sent through the network and the receipt of which is the decryption algorithm used to return the data to its original shape.

Online sales will affect all types of businesses such as banking, advertising, music, etc. Instead of a store to buy cassettes and CDs, music can be purchased online. Bank transactions such as depositing, withdrawing, transferring funds and paying bills are all performed online. Billions of dollars are invested every year in online advertising alone.

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Marketing and Sales on the Internet

Dienstag, 20. April 2010

Blogging with Blogger

Blogger is one of the many ways that bloggers who are looking for blog software is. Finding this website at the following Web address: http://www.blogger.com offers registered users the opportunity to publish his own blog for free. The site also has the blogger can use templates to create his blog and it even allows bloggers simply Google advertisements on their blog site and an AdSense account coordinates for the user so they may achieve a profit to be from her blog. In this article, the story of bloggers will be discussed as well as the terms and conditions.

The Story of Blogger

Bloggers began in 1999 with a small group of friends in San Francisco, who ran a company called Pyra Labs. These friends do not have a goal to build a network of bloggers, but bloggers from their efforts. The three friends, the bloggers have been developed for programmers who worked for others in an effort to finance their own efforts. As already mentioned a blog network was not her original goal, but his friends were fascinated by the idea, as he himself and found others were interested in their concept quickly took off and new members joining everyday. Like most Internet entrepreneurs of this period, they experienced setbacks, but continue to persevere.

In 2002, Blogger was doing well, but an unexpected surprise, as Google has been interested in purchasing Pyra Labs expressed. Google was interested in the upswing in the blogging community, and the members of Pyra Lab sold their company enabling Google to take over the operation. Since the acquisition of the concept of Google AdSense advertising campaigns on blogs, the gains for Google and bloggers alike. Blogger offers not only members to make a blog and express their opinions about creating the Internet, but also simplifies the process of placing AdSense ads on the blog.

Blogger Terms of Service

Blogger Terms of Service are susceptible to change, but there is expected a few basic concepts that users are able to exist. The conditions for Blogger provides explanations for things like the services offered, a description of the proper use of services, privacy policies, an explanation of the intellectual property rights, grounds for dismissal and information on the legal competence of the website. Members of Blogger should be exactly this policy, before becoming a member and be sure they understand and agree to check all of these conditions. If the potential member is on the importance of one or more of the terms are not sure, he should seek contact Blogger to seek clarification about their policies.

Members of Blogger should also be aware that these Terms and you should change these terms regularly to ensure there were no changes made which will adversely affect the Member for review may be.

Members of the bloggers should give special attention to the section of the Service, the reasons for the termination of the account of a member. This information is important because it will help to implement the member by mistake an action that can be prevented in his report, will be terminated or suspended. Blogger is not required, members of the infractions before suspending the account, such a member will likely lose his account before he even aware he had violated the terms, informed agreement.

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