
Marketing on the Internet involves online advertising to reach to potential customers. It requires creativity, such as planning, development and technical aspects such as marketing and advertising. Affiliate marketing, e-mail marketing, search engine marketing and interactive advertising are all facets of Internet marketing. This also includes public relations, information management and customer service. Since the advent of the Internet, it is widely used for all purposes. Among the advantages of the Internet, helps in some stores, malls, etc., from the comforts of home. According to research, one quarter of Internet users shop online. It has also helped to grow e-commerce and Internet marketing is a part of electronic commerce.
Direct marketing techniques such as radio and television commercials, emails and newsletters are the inspiration for internet marketing, direct response marketing strategies and have been growing rapidly. Business to Business, also known as B2B and business-to-consumer, B2C, as well known, are the two business models that allow the Internet marketing can be linked. B2C companies were the first to start, when Internet-originated marketing. There are companies that sell directly to customers. B2B firms should do to business with one another.
Web pages for Internet marketing are constructed somewhat differently than others. There are peer-to-peer model sites, the exchange of products and services with one another. Others are set name-your-price, where the customers its price class, and that they can spend that selected products fall into this price range. Priceline.com is an example of such a website. Amazon.com is a website based on the search-the-best-price model, where customers can find the lowest prices. Last Online auctions offer consignments. Ebay.com is one example.
The companies that use Internet marketing are at an advantage. You do not need to share large amounts of energy and time in Internet marketing, like all other traditional methods. Can be achieved with the help of a few resources of national and international markets. Due to the very small investment, even small businesses are moving to online marketing. Websites and blogs have been developed for this purpose. Internet Marketing is in the sense that the data easily via the Internet advantage. Newsletters can be sent directly to the customer and if they do not contain the information they seek, they can search for information about the product search online, make a decision and buy online.

One of the factors that prevent the growth of online marketing is delayed loading of the page. The Web pages that take us a long time to download to test the patience of the consumer. To add that if the company will design complex Web pages with lots of graphics and animations, they slow down the speed even more. Another downside of online marketing is that customers can feel, taste, smell or try products in order to make the right decision. To get through this, some of the online stores return policy is liberal created to help ensure customer satisfaction.
Another major threat of online shopping is identity theft. Online payment with credit cards, e-checks vulnerable to hackers and information can be stolen and used. Many hackers and Web sites have been caught, which is participating for the purchase and sale of personal data. Most websites have taken measures and good security on their websites. One of the best methods is encryption. If the data is transferred between two computers, there is a possibility of a hacker to intercept them. So that the data is changed by the application of certain encryption algorithm and sent through the network and the receipt of which is the decryption algorithm used to return the data to its original shape.
Online sales will affect all types of businesses such as banking, advertising, music, etc. Instead of a store to buy cassettes and CDs, music can be purchased online. Bank transactions such as depositing, withdrawing, transferring funds and paying bills are all performed online. Billions of dollars are invested every year in online advertising alone.
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